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By nature, people are visually-driven. And they have used this instinct to communicate and express themselves before even speaking a word.
We are surrounded by imagery all our lives. Whether a painting, a book, a t-shirt design or a poster, an illustration is always explaining to us how to see, understand and label our environment.
If people are visually driven, they surely need to be following a well drawn map to make it a great ride.
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